Twenty years ago, when we were first starting out as Reel Life Productions, our clients didn't have that many easy, productive things to do with their videos. Maybe show them to Rotary, or trot them out for visitors or new hires.
Today, thanks to the Internet with websites and YouTube, your video can be working for you, twenty-four/seven, telling or selling, no matter what else you're doing.
Some people are still wary of YouTube. Did you know that, since its purchase by Google, YouTube is the second most-used search engine?
Did you know that, while it can take months for a new website to be 'searchable,' a fresh YouTube video can be searchable, usually in three or four days?
You can link a YouTube video back to your site, or you can actually originate, or home-base your video right on your site–in most cases. And there's more.
Video Keeps Them Around
I like to think of video as the personal greeting on a website. Like a greeter in a retail store. You walk in to look at something, someone says 'hey' and 'can I help you find something.' Or 'here's what's special!'
Imagine walking into a store full of merchandise and finding no one. Probably wouldn't stay long, which is exactly what happens on your website.
Website metrics indicate that visitor time changes from about a minute to nearly seven minutes, with video on the site. And beyond the length of time of the videos themselves.
Why? Most sites tend to be copy heavy and people aren't readers anymore. Sites with lots of images, captions on the images, headlines and subheads ... and video ... catch and hold prospects better than the ones that don't have these things.
Consult an Expert
People are sometimes unsure about what their website video should be about. Consult an expert: you! You know what you like to see, what seems believable and what would encourage you to respond.
Since the beginning of time, the best kind of advertising has been word of mouth. Someone who likes something tells you, you like it and tell someone else. Nothing else compares. And since most companies get testimonial letters–and don't really use them effectively–consider adding one or more short, real, testimonial videos to your site. It's so much more effective to let someone else sing your praises.
Or how about this. Your business has something new, an employee, tool or process that you're really excited about ... tell people. Enthusiasm communicates. Enthusiasm makes a great difference in website video.
That's it from here. Be well. Do well. Call or write anytime with any questions.
Jonathan
jonathan@reellifeproductions.us
That's it from here. Be well. Do well. Call or write anytime with any questions.
Jonathan
jonathan@reellifeproductions.us
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